It started with a walk nobody should have to make.
The trip that made us start ZestRyde was two kilometres long. Too far to walk in the sun, too short to justify a fare, and there was nothing in between. That awkward distance repeats across African cities, turning simple movement into unnecessary friction.
We looked at what already existed and kept finding the same gap: bikes designed for other cities, software that assumed perfect connectivity, and unlock flows that told you a bike was open when it wasn’t. So we decided to build the whole thing ourselves, including the frame, the hardware on it, and the platform behind it.
We are starting with focused launch zones where the complete experience can work well: finding, unlocking, riding, parking and support. The destination is bigger: a shared electric network that makes everyday movement across African cities feel effortless.
